How important is it to have a Masters degree in Health and Exercise Science?

Hi, I was just wondering if some who is in the HES workforce, particularly in strength and conditioning, could answer this question. How important is it to obtain your masters if you are just graduating with a degree in HES? It is to my understanding that many jobs in this field, (or atleast the better paying jobs) want you to have a masters degree now. I am planning to be a strength and conditioning coach and was wondering if it would be beneficial for me in the long run to get my masters. Thanks.